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3. Giản lược = tinh túy?
46
4. Hiệu quả bảng! (S1)
Costs
Differentiation
Labor Costs (Health Care,
Union)
Made in USA
High Fixed Costs
On Star
Cost of Capital & Sales
Incentives
Perceived Quality and
Customer Satisfaction
Highest Sales Volume
Undifferentiated Model Line
47
4. Hiệu quả bảng! (S2)
Costs
Differentiation
Labor Costs
(Health Care, Union)
Made in
USA
High Fixed Costs
On Star
Cost of Capital &
Sales Incentives
Highest Sales
Volume
Perceived Quality and
Customer Satisfaction
Undifferentiated
Model Line
48
4. Hiệu quả bảng!
Nội dung giống nhau...
..nhưng hấp dẫn hơn!!
49
Mơ hình 5 tác lực của M.Porter
Có gì khơng ổn?
Low (for Motorola and IBM)
• Apple is largest purchaser of PowerPC
processors, therefore can exercise power
on suppliers
Low (components
suppliers)
• Most components are
commoditized (since
Cung cấp
they are the same used
by PCs) so Apple has
wide selection available
Đối thủ
cạnh tranh
Very High
• Rivalry is very high since
PCs are commoditized as
HW/SW configurations
• Competition is cost-based
Nguy cơ
gia nhập
Low
• High capital investment
• Commoditized market makes it difficult to
differentiate
• Substantial dominance of Wintel platform and
low-cost large-scale players (Dell, Gateway,
HP, IBM)
Khách hàng
SP thay thế
High
• PCs are available in multiple
configurations, performances and price
ranges
• PCs represent about 90% of the market
• Huge network externalities for PCs
Low
• No Mac clone available
• No competing product in the Mac market
Low
• End-users are mostly loyal
• Cost of switching to PC is high
(need new PC and new
applications)
High
• PCs have dominance in the
marketplace, and huge network
externalities
• Threat of switching to Wintel
platform always present
Bạn có đọc được mọi thứ?
50
Làm sao chuyển tải hết
Mẹo vặt:
•Dồn sang 1 bên
•Copy slide trống
•Biễu diễn từng tác lực một
Nguy cơ
gia nhập
Khách
hàng
Cung cấp
Đối thủ
cạnh tranh
SP
thay thế
51
Biễu diễn từng tác lực một
Low (for Motorola and
IBM)
• Apple is largest
purchaser of PowerPC
processors, therefore can
exercise power on
suppliers
Cung cấp
Low (components
suppliers)
• Most components are
commoditized (since
they are the same
used by PCs) so Apple
has wide selection
available
Đối thủ
cạnh tranh
Nguy cơ
gia nhập
Khách
hàng
SP
thay thế
52
